Professor
Marketing and Consumer Research
Technische Universität München
Alte Akademie 16
85350 Freising
Germany

Ph.: +49 8161 - 71 3318 (direct)
+49 8161 - 71 3316 (Secr.)
Fax: +49 8161 - 71 4501
web: www.mcr.wi.tum.de

Selected Publications

Vandermoere, F., Blanchemanche, S., Bieberstein, A., Marette, S., & Roosen, J., 2011. The public understanding of nanotechnology in the food domain: the hidden role of views on science, technology and nature, Public Understanding of Science, 20 195-206

Bieberstein A., Roosen J., Blanchemanche S., Marette S., Vandermoere F., 2011. Akzeptanz von Innovationen im Lebensmittelsektor – ein Vergleich zwischen Frankreich und Deutschland am Beispiel der Nanotechnologie, Ernährungsumschau 3/2011 (forthcoming)

Blanchemanche S., Marette S., Roosen J., Verger P., 2010. Rational choice regulation and risk communication. Uncertainty transfer from risk assessment to public, Health Risk & Society , 12, 3, 271-292.

Vandermoere, F., Blanchemanche, S., Bieberstein, A., Marette, S., & Roosen, J., 2010.The morality of attitudes toward nanotechnology: About God, techno-scientific progress, and interfering with nature, Journal of Nanoparticle Research, vol.12, 2, 373-381

Marette, S., Roosen, J., Blanchemanche, S., Feinblatt-Mélèze E., 2010. Functional Food, Uncertainty and Consumers' Choices: A Lab Experiment with Enriched Yogurts for Lowering Cholesterol, Food Policy, 35, 5, 419-428

Roosen, J., Marette, S., Blanchemanche, S., 2010. Value elicitation using BDM and a discrete choice mechanism, Economics Bulletin, vol. 30, n° 2. pp. 1554-1563

Marette S., Roosen J., Bieberstein A., Blanchemanche S., Vandermoere F., 2010. Impact of Environmental, Societal and Health Information on Consumers' Choices for NanoFood, Journal of Agricultural & Food Industrial Organization, Vol. 7, Iss.2, Article 11.

Roosen J., Marette S., Blanchemanche S., 2009. Verbraucher und die Vermarktung Gesundheitsfördernder Lebensmittel: Von Individuellen Nutzen and Risiken zur Regulierung, Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V, Bd.44, 11-18.

Roosen, J., S. Marette, S. Blanchemanche and P. Verger, 2009. Does Health Risk Information Matter for Modifying Consumption? A Field Measuring the Impact of Risk Information on Fish Consumption. Review of Agricultural Economics, 31(1): 2-20.

Jonas, A. and J. Roosen, 2008. Demand for Milk Labels in Germany: Organic Milk Conventional Brands, and Retail Labels. Agrarbusiness – An International Journal, 24(2): 192-206.

Goldberg, I. and J. Roosen, 2007. Scope Insensitivity in Health Risk Reduction Studies: A Comparison of Choice Experiments and the Contingent Valuation Method for Valuing Safer Food. Journal of Risk and Uncertainty, 34(2), 123-144.

Roosen, J. and D.A. Hennessy, 2004. “Testing for the Monotone Likelihood Assumption.” Journal of Business & Economic Statistics 22(3):358-366.

Roosen, J., J.L. Lusk and J.A. Fox, 2003. “Consumer Demand for and Attitudes Toward Alternative Beef Labeling Strategies in France, Germany, and the UK.” Agribusiness – An International Journal 19(1): 77-90.

Lusk, J.L., J. Roosen and J.A. Fox, 2003. “Demand for Beef from Cattle Administered Growth Hormones or Fed Genetically Modified Corn: A Comparison of Consumers in France, Germany, the United Kingdom, and the United States.” American Journal of Agricultural Economics 81(1): 16-29.

Hennessy, D.A., J. Roosen and J.A. Miranowski, 2001. “Leadership and the Provision of Safe Food.” American Journal of Agricultural Economics 83(4): 862-874.

Education

May 1999 Ph.D. in Economics, Iowa State University, USA.
Dec 1995 Master of Arts in Agricultural Economics, Washington State University, USA.
1991-1994 Agricultural Sciences, University of Bonn, Germany.